Climate-economics think tank

Make sustainability the rational choice.

Climate change is an engineering and economics problem. We work on the incentives (prices, regulation, product design) that decide what people, companies and governments actually do.

31Countries
5Poles
100%Volunteer-run
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NewsWe will be at COP31: session on Thursday 19 November, 9:00 to 10:30→

The argument

From a missing price to a working market.

01

The signal

Nobody pays for the carbon at the moment of the transaction.

So prices stop reflecting reality. Buyers and sellers optimize correctly against incomplete information, and locally rational decisions add up to a collectively irrational outcome.

Technical note 001: the 2026 oil shock as an implicit carbon price →
02

The correction

Internalize the cost, and the market can steer.

Regulation and taxation that put a price on emissions restore the signal. Once the right price is in place, the market can steer economic choices toward lower-carbon solutions efficiently.

What the 2026 data support →

Climate action must stop being perceived as a moral constraint, and become a rational choice — the most attractive one, economically and strategically, for individuals, businesses, and public decision-makers.

Our thesis · Read the full thesis →

Method

How a project gets approved.

A project is only approved if it meets three cumulative criteria. Five Poles then carry it, each reaching into the others whenever the project calls for it.

01

Analytical rigor

Backed by verifiable data.

02

Economic viability

It must hold up without depending indefinitely on subsidies.

03

Consistency with our thesis

No project is approved on enthusiasm alone.

01

Research & Data

Economic modeling, scenario analysis and data science.

02

Policy & International Relations

Regulatory frameworks, carbon pricing and climate diplomacy.

03

Engineering & Projects

Prototypes and pilots of the technical solutions our models point to.

04

Communication & Events

Our public presence, online and in the rooms where we make our case.

05

Partnerships & Budget

Alliances and sponsors on one side, the resources that keep the Poles running on the other.

Work in progress

What we are building.

Objections

Questions we get asked.

Three of the 23 objections we answer in full, quoted from our answers.

Objection 01 of 23

Doesn't your approach let the biggest polluters off the hook by reducing everything to individual incentives?

Our answer. That's the opposite of our position. Our critique of individual moralism starts precisely from the observation that demanding a symbolic individual effort while entire swaths of the economy remain off the climate radar is both ineffective and unjust. The lever we advocate for is not individual, it is structural: internalizing the carbon cost into prices at the scale of the sectors and companies that actually matter, rather than placing the burden on individual consumption choices.

Read the full answer →

Objection 03 of 23

Hasn't the free market already had decades to solve this problem, without succeeding?

Our answer. That's correct, but it isn't a failure of the market mechanism as such: it's the consequence of an incomplete price signal. The cost of carbon is structurally paid by no one at the moment of transaction, which amounts to asking the market to optimize without giving it the right information.

Read the full answer →

Objection 04 of 23

A carbon tax was already tried in France and triggered the Yellow Vests crisis — what do you have to offer that's different?

Our answer. The failure of 2018 owes largely to how the measure was designed, not to the underlying principle. We defend the economic principle, not any one particular implementation: the design of the redistribution matters just as much as the carbon price itself.

Read the full answer →

Network

31Countries with at least one member

Where our Architects are.

Europe13
Asia & Middle East8
Africa4
South America3
North America2
Oceania1

Leadership

The people behind it.

Help build the rational option.

We are recruiting Architects across five areas of expertise, from data science to diplomacy. Organizations can partner with us case by case.